Super excited to be working with Bents, a family run business on the outskirts of Cheshire (as well as an online store) they’ve engaged uber to design and launch an exceptional customer loyalty programme allowing Bents to build a stronger relationship with their customers whilst engaging and increasing their lifetime value. Bents are very much the John Lewis of the garden centre industry, so the programme must be uber different, personal, exclusive and have a community family feel.
We kicked off the project yesterday with a workshop session which was fab! Great to see the Bents team are super clued up on loyalty and where they want to be. We covered all sorts of stuff like getting under the skin of our customer types and desired experiences both online and offline. As well as Bents aspirations and challenges. What a great session! Looking forward to getting ‘stuck in’ with the project, exciting!