Sanity check your business strategy and loyalty marketing plans

Sanity check your business strategy and loyalty marketing plans

The start of 2015 will bring lots of new exciting things for our businesses, this time of the year we’re all either still planning or getting budgets signed off… One thing that really should be part of any businesses core strategy is ENGAGEMENT

Read More

Understand your customers and your colleagues more…

Understand your customers and your colleagues more…

I’ve always been interested in the psychology of people and the power of our own state of mind to achieve success in our business and personal lives. I set my first business up before I was 30 and getting the confidence to leave a highly paid job in the corporate world took immense personal belief, after taking this leap of faith in myself, I knew that a lot of my success came from my own inner belief… 

Read More

A fresh pair of eyes... would a Non Executive Director help your business?

A fresh pair of eyes... would a Non Executive Director help your business?

You’ve got an operational board and management team that have clearly defined roles and are driving the business forward… so why would you need a Non Executive Director (NED)?

Well, the role of a non-executive director has a few key elements to it, and importantly it brings an independent fresh perspective, often with a wide network of contacts and a broad experience background

Read More

Loyalty is a team effort!

Loyalty is a team effort!

A loyalty programme will live or die by your staff, so brands need to remember that the success of any loyalty activity does not stop with the marketing department.

No loyalty programme can be run by one person alone and for any loyalty activity to succeed it needs the buy in from each and every department in the business.

Read More