February 16, 2012 – 3:23 pm
This week has been a super exciting week in the world of uber, not least because it has
marked the start of our next phase of work with lovely client ‘Great Lengths’.
Great Lengths is the world’s leading hair extension providers and responsible
for keeping the locks of celebs around the world looking stunning! (Cheryl Cole
is a huge fan!) So if you’ve ever had total hair envy in any of the glossies –
it’s usually their fault!
We have worked with them in the past using our customer loyalty and salon marketing expertise to
get to know their salons and stylists and establish how Great Lengths can best
support them in the future.
So now we’re back to use our research and provide the tools stylists need to get results and
benefit from being a part of such a prestigious brand! We may even be plotting
some super cool customer rewards too…
We can’t reveal too much yet, but this week’s meeting was fab and it was great to see
how excited everybody is and we’re now looking forward to getting the wheels in
motion and seeing results!
x
January 26, 2012 – 2:44 pm
A really inspiring meeting at Home House this afternoon after we got chatting with Home House’s Head of Department about our customer loyalty scheme, Love from Cedric!
As the customer rewards program has now been running for over 12 months and member engagement continues to gro, we wanted to kick off 2012 by reviewing the great progress made over 2011 and talk about our plans for making the programme even better to continue to drive customer retention this year.
It was great to hear lots of the HODs ideas for program rewards for both customers and staff and always love my trips to Home House, thanks Steph and Reece for your hospitality as usual 
x
January 23, 2012 – 3:22 pm
Every time we come away from a meeting with Armitage’s Garden Centres, we’re really chuffed with the amount of progress that’s been made with the bespoke loyalty scheme we developed for them, Your Armitage’s!
With an incredible 15,000 members having joined the customer loyalty programme since launch in August 2011, it’s obvious that Armitage’s customers are super-engaged in the great customer rewards that have been developed and included in our Communications Plan.
After only 6 months of programme operation, today we’re at the really advanced stage of being able to peer into the CRM (customer relationship management) system that we helped to develop to judge the success of individual campaigns, using this information to help shape future marketing activity that we know will be get Armitage’s customers excited, driving customer retention.
Exciting times ahead!
January 18, 2012 – 4:13 pm
What a fab staff launch event!
Having been working away on developing ‘Indulgence by Stuart Holmes’ using uber’s small business loyalty product ‘uber loyal: essential’ since November, it’s really great to see all the Stuart Holmes staff so excited and engaged by their brand new customer loyalty programme.
Everyone was really enthusiastic about all the innovative program rewards that we’ve developed for this bespoke loyalty scheme… and with the membership cards already printed it was great to see the staff signing up as the first members, really bringing everything to life!
Roll on the launch to clients and the unveiling of the new-look salon on 1st February!
January 17, 2012 – 5:07 pm
I had a very constructive meeting with Merseytravel today – we’re all super-excited about the launch of the staff trial of ‘Walrus Rewards’ in April now!
Since we started work on phase 2 back in December, we’ve made so much progress…after today’s meeting, we’ve defined and covered off all of the data and CRM (customer relationship management) system requirements…and we’ve made a really great start on getting the ball rolling with personalised program rewards by chatting segmentation with Merseytravel’s partnership recruitment arm.
All followed by a yummy lunch at San Carlo…stuffed.com!!
January 3, 2012 – 11:48 am
If you’re looking at introducing a customer loyalty scheme or you’re curious about what today’s consumer expects from program rewards, check out the latest whitepaper that uber has produced, ‘Looking at Loyalty through the eyes of consumers’
uber undertook some really extensive research to feed this whitepaper and got some really great feedback from consumers as they told us what they loved and hated about loyalty programs that they are a part of at the moment.
There was an overwhelming indication that consumers really aren’t turned on by points-based card loyalty schemes any longer; customer retention is now driven by personalised, highly relevant communications and customer rewards.
Click here for the full whitepaper.
December 15, 2011 – 10:01 am
Can’t quite believe that we’re over 3 years on, Ben’s right, time does fly when you’re having fun. So I’m here to make sure we all deliver beyond expectations, challenge peoples paradigms around loyalty and dare to be different in all that we do. I’ve got an amazing team of people around me and we all love what we do. My mission is to create results for clients and an environment for my team that’s challenging but fun. Really excited about next year, we’ve got some awesome projects on the go and look forward to working with more brands that dare to be different to engage their customers in 2012.
I also look forward to improving my domestic goddess skills in 2012, yes of course I cook!!! x
December 14, 2011 – 4:02 pm
I made the big leap to join uber just over two years ago…and never looked back since..! It’s great to be part of a team with lots of bright ideas and endless motivation. I’m responsible for operational management, finance, overseeing IT, client project delivery, as well as making sure uber runs smoothly! Everyone asks me what it’s like running a business with my sister, people are actually surprised by the answer; it’s fab! We’ve always been super close, so it actually works perfectly, the team often ask us things independently of each other but we generally give the same feedback. Of course I’m the sister that actually gets things done! Haha!
It’s a running joke that I can drink any of the team under the table, a big fan of gigs and music & a lover of monkeys! x
December 14, 2011 – 10:08 am
As Loyalty Marketing Executive at uber, my focus is on making sure that our fab clients are always happy…
To keep a smile on their faces, I make sure that they’re well informed about when they can expect work from us by issuing them with time plans, communications plans and status reports, as well as regularly giving them a call or meeting up with them for a chat about project progress.
I’m also heavily involved in project delivery, coming up with exciting new campaigns for customer loyalty programmes, investigating new program rewards and benefits…and if there’s copy to be written I’ve always got a pen and paper at the ready!
I can’t believe I’ve been at uber for well over a year now but time flies when you’re having fun!
Ben x
December 13, 2011 – 3:07 pm
As the father figure in the business I remind the team that the 70’s (76 in particular) were great music years. My passion is to support the development of the business and add value to clients who want to add a different dimension to their customer relationships. Training is my passion; helping people to grow and be the best they can be. My personal mission is to change a life everyday.
I love playing football and diving, especially as a wet suit can be very slimming!
uber uses loyalty marketing and
