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Author Archives: ben

uber is ‘one of the family’ at Millbrook!

What an amazing reaction from the team at Millbrook following the staff launch of their brand new loyalty programme, The Millbrook Family! After starting this customer loyalty project back in October last year, the launch this week has certainly been worth the wait. Implementing as loyalty strategy from start to finish is always an exciting […]

Looking at Loyalty in 2013? Lessons from some big brands…

“Let’s do loyalty in 2013” might seem like a simple New Year’s resolution, but getting started can be little bit more daunting! There are lots of big brands out there who continue to try, test, learn and succeed in continually adapting various loyalty initiatives and strategies… This blog & white paper bring together the thoughts […]

Create a point-less customer loyalty programme!

Of course our latest whitepaper certainly isn’t advising that businesses should introduce a loyalty scheme on a whim, just because the board say ‘let’s do loyalty’… Quite the opposite in fact: it’s purpose is to encourage companies to think twice before launching an ‘off-the-shelf’ points-based programme which could fall short of meeting the objectives of […]

Challenging points at John Lewis!

What a breath of fresh-air to read in Marketing Week that the John Lewis Partnership (including their supermarket chain, Waitrose) are continuing the roll out of a non-points based customer loyalty programme for their customers. We’ve long been advocates of community style loyalty programmes which don’t put points in the way of getting really personal […]

Festive Frivolities at Great Lengths!

Brilliant meeting at Great Lengths today to get all arrangements finalised for the Inner Circle’s fabulous Christmas campaign! After launching the Inner Circle loyalty programme back in May this year in response to a customer research project with stylists, we were really keen to run a really exciting, engaging and rewarding campaign this Christmas. The […]

Lots of chatter at Home House…

Presenting back lots of insightful results from a customer research project is always a great feeling…and we’ve certainly had a fab few weeks engaging with lots of members of private members’ club, Home House to find out their thoughts on Love from Cedric! Team uber are strong believers in not relying too much on what […]

Lots of Love from Cedric!

Really chuffed to start a brand new project with Home House! Having been one of my clients since my first day at uber nearly 2 years ago, it’s really great to see how much customer loyalty knowledge we’ve been able to pass to their internal team, so much so that they’re now confident enough to […]

Going to Great Lengths!

At uber HQ, we’re totally thrilled to be continuing our relationship with Great Lengths for another 6 months. After completing an exciting customer research project for the team back in 2010, we were really pleased to be asked back earlier this year to help implement part of what Great Lengths salons and stylists told us that […]

Do you believe in love at first sight?

  …because we don’t, so we’ve written a new whitepaper about it! Customer relationship management (CRM) has lots of similarities with the dating game and we’ve used this analogy to explain how investing in a customer loyalty program will reap long term rewards by creating a lucrative community of brand devotees who hang on your every […]

Congrats to Armitage’s…and their furry friends!

We’ve been shouting about these guys for a long time but we’d like to say a massive congratulations to our friends at Armitage’s who found out this week that they’re the winners of the Post-National Pet Month Event Competition’s award for Best Garden Centre/Pet Shop! The judges highlighted that they loved the photos of their Pet […]