Every time we come away from a meeting with Armitage’s Garden Centres, we’re really chuffed with the amount of progress that’s been made with the bespoke loyalty scheme we developed for them, Your Armitage’s! With an incredible 15,000 members having joined the customer loyalty programme since launch in August 2011, it’s obvious that Armitage’s customers [...]
Author Archives: ben
Getting our ‘tusks’ into Walrus
January 17, 2012 – 5:07 pm
I had a very constructive meeting with Merseytravel today – we’re all super-excited about the launch of the staff trial of ‘Walrus Rewards’ in April now! Since we started work on phase 2 back in December, we’ve made so much progress…after today’s meeting, we’ve defined and covered off all of the data and CRM (customer [...]
A look at loyalty through your customers’ eyes…
January 3, 2012 – 11:48 am
If you’re looking at introducing a customer loyalty scheme or you’re curious about what today’s consumer expects from program rewards, check out the latest whitepaper that uber has produced, ‘Looking at Loyalty through the eyes of consumers’ uber undertook some really extensive research to feed this whitepaper and got some really great feedback from consumers [...]
Meet the uber team – Ben
December 14, 2011 – 10:08 am
As Loyalty Marketing Executive at uber, my focus is on making sure that our fab clients are always happy… To keep a smile on their faces, I make sure that they’re well informed about when they can expect work from us by issuing them with time plans, communications plans and status reports, as well as [...]
Stuart Holmes Project Kick-Off!
November 23, 2011 – 6:18 pm
What a fab day at Stuart Holmes’ salon in Cheltenham! Having been beaver-ing away doing lots of planning and background research since the start of November, it’s really great to have the brand brought to life by visiting the amazing salon. In just a few hours, we’ve made some really great progress on this implementation [...]
Lusting after loyalty longevity?
November 22, 2011 – 11:38 am
In this climate, who isn’t? Everyone’s heard that it costs five times more to acquire a new customer than retain an existing one, so long term customer loyalty and customer retention should be key to your marketing strategy. uber’s latest whitepaper challenges the norm, advising businesses that it’s no longer feasible to ‘shoehorn’ customers into [...]
Top Tips from your favourite loyalty consultants…
November 4, 2011 – 11:35 am
The uber team have had our thinking caps on about all of the customer loyalty queries that people have for us when we’re out and about at trade shows & speaking events or when they call our office for a chat. Great news is that we’ve now put all our answers together in a top [...]
Is customer retention the holy grail?
November 3, 2011 – 11:24 am
…in a word, yes! All marketers have heard the age-old statistic that it costs five times more to gain a new customer than to retain an existing one…and in today’s economic situation, that’s never been truer! Our latest whitepaper ‘Customer Retention – The Holy Grail’ gives some super insight from uber MD Sarah Cross on [...]
Even more Love from Cedric in 2012…
November 2, 2011 – 5:35 pm
Exciting times at London’s premier private members’ club, Home House, this afternoon. Having launched the customer loyalty program as my very first project with uber in October 2010, it’s fab to be involved with growing and developing Love from Cedric in its second year. The loyalty scheme continues to be really well received by [...]
uber and Network She…exciting times!!
October 31, 2011 – 2:55 pm
The uber team are chatting frocks and suits this afternoon as we’ve been confirmed as finalists for this year’s Network She awards! After taking the time to put together some fab info and stats explaining why we should be selected as well as making our entry look absolutely beautiful (even if we do say so [...]
uber uses loyalty marketing and
