In a world that’s getting smaller rapidly, and companies exporting their goods overseas to drive revenue, these brands now need to think globally about their loyalty activity and give customers what they want around the world. The fundamentals of customer loyalty do not change whether you’re in the UK or the Middle East. But what [...]
Author Archives: sarah
April is Customer Loyalty month!
April 15, 2013 – 11:20 am
April is Customer Loyalty month! It’s important that you focus on building customer loyalty and planning your loyalty strategy throughout the year, taking an adaptive approach to loyalty will get you the best results. We’d love to hear your thoughts on the holy grail of retaining customers, the brands that win, are the ones that [...]
uber catch up with Millbrook
April 3, 2013 – 3:15 pm
Had a great catch up at Millbrook HQ to meet with the team, discussed the launch (fab success!) and confirmed the coming few months loyalty programme campaigns – lots of exciting things happening! Also over 5,500 sign up’s in under a month – amazing! Well-done team Millbrook! Cant wait to see how the team get [...]
Great Lengths Customer Loyalty Consultant at Pro Hair
March 26, 2013 – 2:59 pm
Had a fab day today with the lovely Great Lengths Team at Pro Hair Manchester, I was on the Great Lengths stand as a Loyalty Consultant to chat about some of the best ways to encourage clients to visit salons and spend more whilst they’re there. Sharing top tips for client retention and customer engagement [...]
uber goes to Great Lengths!
March 21, 2013 – 2:53 pm
Lovely to catch up with the Great Lengths team as always, reviewing the past few months’ campaigns and planning for the next! We carried out a research project recently to fully understand what salons and stylists wanted from Great Lengths and it’s loyalty programme, the Inner Circle. It’s been almost two years since we did [...]
To discount or not to discount…
August 30, 2012 – 10:41 am
This morning I read a debate on discounting on the Drapers website in response to Fat Face revealing sales growth of 7% after slashing the number of weeks per year it is on promotion by two thirds. Whilst I agree with Ruth Faulkner’s view that retailers need to be adaptive and responsive in their strategies, [...]
Keeping it personal – Sarah talks soup and service!
July 13, 2012 – 10:32 am
People who know me, know I am a stickler for poor customer service and am totally put off a brand if I have a bad experience with them, so here are my thoughts on how brands should approach the customer journey with a personal touch… Firstly, I’m going to share with you a really great [...]
a night of glitz and glamour
April 24, 2012 – 9:49 am
Last night I was invited to join our lovely client Great Lengths for the Fellowship of Hairdressing’s President’s night which was a fab night of glitz and glamour! What an amazing industry we work in that so many people dedicate their time and money into raising vital funds for charity with last night raising money [...]
Chatting Away, Love from Cedric!
January 26, 2012 – 2:44 pm
A really inspiring meeting at Home House this afternoon after we got chatting with Home House’s Head of Department about our customer loyalty scheme, Love from Cedric! As the customer rewards program has now been running for over 12 months and member engagement continues to gro, we wanted to kick off 2012 by reviewing the [...]
‘Indulging’ the Stuart Holmes team!
January 18, 2012 – 4:13 pm
What a fab staff launch event! Having been working away on developing ‘Indulgence by Stuart Holmes’ using uber’s small business loyalty product ‘uber loyal: essential’ since November, it’s really great to see all the Stuart Holmes staff so excited and engaged by their brand new customer loyalty programme. Everyone was really enthusiastic about all the [...]
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