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Author Archives: sarah

A Fresh pair of eyes….Would a Non Executive Director help your business?

You’ve got an operational board and management team that have clearly defined roles and are driving the business forward… so why would you need a Non Executive Director (NED)? Well, the role of a non-executive director has a few key elements to it, and importantly it brings an independent fresh perspective, often with a wide […]

Understand your customers and your colleagues more…

I’ve always been interested in the psychology of people and the power of our own state of mind to achieve success in our business and personal lives. I set my first business up before I was 30 and getting the confidence to leave a highly paid job in the corporate world took immense personal belief, […]

Helping your business to grow, develop and flourish

Over the past 17 years I have helped businesses grow, develop and flourish. It’s often hard to see the wood from the trees in day to day business; someone viewing your business from the outside can bring clarity to the business and give you a genuine and honest view. I understand challenges that small to […]

Sanity check your business strategy and loyalty marketing plans

The start of 2014 will bring lots of new exciting things for our businesses, this time of the year we’re all either still planning or getting budgets signed off… One thing that really should be part of any businesses core strategy is ENGAGEMENT; working towards keeping your customers at the heart of your business will […]

Bents Christmas…

Very proud of the bents team for winning the award for best Christmas experience in the UK It truly is one of a kind… To celebrate Bents winning Best Christmas Experience in the UK, Matthew Bent MD, & Mike Parker General Manager, have been handing out slices of cake and glasses of fizz to all […]

Finally doing Loyalty the right way

Fab to see John Lewis launching its loyalty programme with NO POINTS! I’ve been a loyalty consultant for the past 17 years and seen lots of brands ‘do points’ because they ‘want to follow other brands like Boots and Tesco’. I’ve been harping on for years and going against the grain implementing non points based […]

Train’in it and the Virgin experience…

I love it when people & brands go out of their way to do something a little bit different so have to tell you about my train experience with Virgin Trains and stockport train station. So it’s a sensible time to start the day getting the 9.35am train, the usual miserable rainy day outside, standard […]

How well do you really know your customers?

we all think that we know our audience pretty well and you know what we probably do, but there isn’t a piece of research work I’ve done over the last 16 years that hasn’t brought out a little gem, that piece of insight into a consumers mind, heart and their propensity to allow brands to […]

Loyalty…Think Global

In a world that’s getting smaller rapidly, and companies exporting their goods overseas to drive revenue, these brands now need to think globally about their loyalty activity and give customers what they want around the world. The fundamentals of customer loyalty do not change whether you’re in the UK or the Middle East. But what […]

April is Customer Loyalty month!

April is Customer Loyalty month! It’s important that you focus on building customer loyalty and planning your loyalty strategy throughout the year, taking an adaptive approach to loyalty will get you the best results. We’d love to hear your thoughts on the holy grail of retaining customers, the brands that win, are the ones that […]