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Category Archives: Uncategorized

A Fresh pair of eyes….Would a Non Executive Director help your business?

You’ve got an operational board and management team that have clearly defined roles and are driving the business forward… so why would you need a Non Executive Director (NED)? Well, the role of a non-executive director has a few key elements to it, and importantly it brings an independent fresh perspective, often with a wide […]

Understand your customers and your colleagues more…

I’ve always been interested in the psychology of people and the power of our own state of mind to achieve success in our business and personal lives. I set my first business up before I was 30 and getting the confidence to leave a highly paid job in the corporate world took immense personal belief, […]

Helping your business to grow, develop and flourish

Over the past 17 years I have helped businesses grow, develop and flourish. It’s often hard to see the wood from the trees in day to day business; someone viewing your business from the outside can bring clarity to the business and give you a genuine and honest view. I understand challenges that small to […]

Sanity check your business strategy and loyalty marketing plans

The start of 2014 will bring lots of new exciting things for our businesses, this time of the year we’re all either still planning or getting budgets signed off… One thing that really should be part of any businesses core strategy is ENGAGEMENT; working towards keeping your customers at the heart of your business will […]

Bents Christmas…

Very proud of the bents team for winning the award for best Christmas experience in the UK It truly is one of a kind… To celebrate Bents winning Best Christmas Experience in the UK, Matthew Bent MD, & Mike Parker General Manager, have been handing out slices of cake and glasses of fizz to all […]

Finally doing Loyalty the right way

Fab to see John Lewis launching its loyalty programme with NO POINTS! I’ve been a loyalty consultant for the past 17 years and seen lots of brands ‘do points’ because they ‘want to follow other brands like Boots and Tesco’. I’ve been harping on for years and going against the grain implementing non points based […]


So we revealed the secret behind CODE Beautiful not so long ago…. …well since then we’re super excited to announce that the packaging, designed by uber has won an award already! CODE Beautiful VLM was awarded a Highly Commended Award given by Starpack in the retail category. It’s so rewarding to see such a […]

be inspired has launched… be inspired, be treated

We’ve worked super hard over the past four months developing a unique loyalty programme for Bents, the loyalty programme is called ‘be inspired’ it’s proposition; be inspired, be treated, be part of our community. Leading edge in terms of loyalty was our goal… So we started out with a customer research project in May to […]

Loyalty Consultant, Sarah Cross, Speaks at the Beauty Trends & Innovations

Last week our Loyalty Consultant and co founder of CODE Beautiful, Sarah Cross, spoke at the Beauty Trends & Innovations Conference alongside Lee Stafford, Will King, The King of Shaves and Joanne Marshall, Batiste. Sarah spoke about how to drive and enhance your customer journey and maximise revenue by developing an integrated engagement strategy. Focusing […]

Train’in it and the Virgin experience…

I love it when people & brands go out of their way to do something a little bit different so have to tell you about my train experience with Virgin Trains and stockport train station. So it’s a sensible time to start the day getting the 9.35am train, the usual miserable rainy day outside, standard […]