Super excited to be working with Bents, a family run business on the outskirts of Cheshire (as well as an online store) they’ve engaged uber to design and launch an exceptional customer loyalty programme allowing Bents to build a stronger relationship with their customers whilst engaging and increasing their lifetime value. Bents are very much [...]
Tag Archives: customer loyalty
Loyalty…Think Global
April 24, 2013 – 9:00 am
In a world that’s getting smaller rapidly, and companies exporting their goods overseas to drive revenue, these brands now need to think globally about their loyalty activity and give customers what they want around the world. The fundamentals of customer loyalty do not change whether you’re in the UK or the Middle East. But what [...]
April is Customer Loyalty month!
April 15, 2013 – 11:20 am
April is Customer Loyalty month! It’s important that you focus on building customer loyalty and planning your loyalty strategy throughout the year, taking an adaptive approach to loyalty will get you the best results. We’d love to hear your thoughts on the holy grail of retaining customers, the brands that win, are the ones that [...]
uber goes to Great Lengths!
March 21, 2013 – 2:53 pm
Lovely to catch up with the Great Lengths team as always, reviewing the past few months’ campaigns and planning for the next! We carried out a research project recently to fully understand what salons and stylists wanted from Great Lengths and it’s loyalty programme, the Inner Circle. It’s been almost two years since we did [...]
How to win the hearts, minds and wallets of your clients…
February 11, 2013 – 4:54 pm
Join Sarah Cross at Professional Beauty London 2013 to learn why winning the hearts, minds and wallets of your clients has never been harder and how engaging with your customers and staff is key to growing your business. Get ahead in your sector and learn tips and techniques you can take back to your business [...]
Looking at Loyalty in 2013? Lessons from some big brands…
January 16, 2013 – 5:00 pm
“Let’s do loyalty in 2013” might seem like a simple New Year’s resolution, but getting started can be little bit more daunting! There are lots of big brands out there who continue to try, test, learn and succeed in continually adapting various loyalty initiatives and strategies… This blog & white paper bring together the thoughts [...]
Refer a friend – how to do it well!
January 7, 2013 – 3:53 pm
Most brands that focus on loyalty activity will at some point or the other run a Refer a Friend (RAF) promotion to encourage current members to sign up their nearest and dearest. These RAF drives are fantastic ways to boost membership and raise your profile amongst the social circles of your members, but brands need [...]
Create a point-less customer loyalty programme!
November 19, 2012 – 11:51 am
Of course our latest whitepaper certainly isn’t advising that businesses should introduce a loyalty scheme on a whim, just because the board say ‘let’s do loyalty’… Quite the opposite in fact: it’s purpose is to encourage companies to think twice before launching an ‘off-the-shelf’ points-based programme which could fall short of meeting the objectives of [...]
Get rewarding – what do customers actually want?
November 9, 2012 – 11:05 am
As part of any loyalty activity, rewarding your customers features heavily, but how do you make sure you’re giving customers what they want and keep them coming back for more? Have you asked them? Do your research in the initial stages of implementing your loyalty programme and get to know your customer and what they [...]
Challenging points at John Lewis!
November 2, 2012 – 2:59 pm
What a breath of fresh-air to read in Marketing Week that the John Lewis Partnership (including their supermarket chain, Waitrose) are continuing the roll out of a non-points based customer loyalty programme for their customers. We’ve long been advocates of community style loyalty programmes which don’t put points in the way of getting really personal [...]
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