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Tag Archives: customer loyalty scheme

Is your loyalty activity consistent?

We live in a super accessible world with smart phones, tablet computers and laptops, permanently attached to most people! For this reason, it has never been more important that your loyalty activity is reaching all these touch points. Just sending emails to your loyal brand advocates isn’t enough. Your key messages and all your planned activity […]

Chatting Away, Love from Cedric!

A really inspiring meeting at Home House this afternoon after we got chatting with Home House’s Head of Department about our customer loyalty scheme, Love from Cedric! As the customer rewards program has now been running for over 12 months and member engagement continues to gro, we wanted to kick off 2012 by reviewing the […]

A look at loyalty through your customers’ eyes…

If you’re looking at introducing a customer loyalty scheme or you’re curious about what today’s consumer expects from program rewards, check out the latest whitepaper that uber has produced, ‘Looking at Loyalty through the eyes of consumers’ uber undertook some really extensive research to feed this whitepaper and got some really great feedback from consumers […]

Lusting after loyalty longevity?

In this climate, who isn’t? Everyone’s heard that it costs five times more to acquire a new customer than retain an existing one, so long term customer loyalty and customer retention should be key to your marketing strategy. uber’s latest whitepaper challenges the norm, advising businesses that it’s no longer feasible to ‘shoehorn’ customers into […]

uber are the Walrus!

Great to hear that the team at Merseytravel are really happy with uber’s research and recommendations for the strategic development of their brand new Smartcard system, Walrus. We’ve recommended that to boost customer engagement and drive customer retention, Merseytravel should introduce a customer loyalty scheme, incorporating lots of different program rewards to make sure that […]

Looking at Loyalty in 2011?

…then have a look at our whitepaper; it’s been written especially for you! Tesco launched their Clubcard loyalty program back in 1995 but they’re the first to admit that they’re still learning, developing and adapting to a changing customer loyalty environment. This whitepaper will give you a heads up on social media integration within loyalty […]