In a world that’s getting smaller rapidly, and companies exporting their goods overseas to drive revenue, these brands now need to think globally about their loyalty activity and give customers what they want around the world. The fundamentals of customer loyalty do not change whether you’re in the UK or the Middle East. But what [...]
Tag Archives: research
uber goes to Great Lengths!
March 21, 2013 – 2:53 pm
Lovely to catch up with the Great Lengths team as always, reviewing the past few months’ campaigns and planning for the next! We carried out a research project recently to fully understand what salons and stylists wanted from Great Lengths and it’s loyalty programme, the Inner Circle. It’s been almost two years since we did [...]
Get rewarding – what do customers actually want?
November 9, 2012 – 11:05 am
As part of any loyalty activity, rewarding your customers features heavily, but how do you make sure you’re giving customers what they want and keep them coming back for more? Have you asked them? Do your research in the initial stages of implementing your loyalty programme and get to know your customer and what they [...]
It’s all about building trust…
October 26, 2012 – 11:52 am
Like any relationship, your relationship with your customer is all about building trust and in loyalty trust plays a huge factor. According to the Oxford Dictionary, trust is the “Firm belief in the reliability, truth, or ability of someone or something”– that something is your brand! Trust needs to be built in order to harness [...]
Listen to your customer to grow your business…
October 5, 2012 – 12:17 pm
We constantly urge brands to listen and understand their customer and use this information to grow their business and our customer feedback service does just that; saving your business time and money! We find brands often convince themselves that they know what their customers or clients want…but in reality, this is not the case. When was the [...]
Do luxury brands miss out online?
September 26, 2012 – 11:05 am
Drapers is an uber favourite, so when they wrote about one of our areas of expertise, the luxury sector, our ears pricked up! As has been highly reported, luxury brands are the one area to have been immune to the recession, but Drapers asked does it miss out when it comes to competing online? On [...]
Can you afford not to do your research?
September 19, 2012 – 10:40 am
How well do you know your customer? When was the last time you spoke to them and asked them what they love (and don’t love) about your brand? It’s very easy to convince yourself that you intuitively know your customers’ likes and dislikes…but have you ever actually asked them? We can’t tell you how important [...]
Keeping it personal – Sarah talks soup and service!
July 13, 2012 – 10:32 am
People who know me, know I am a stickler for poor customer service and am totally put off a brand if I have a bad experience with them, so here are my thoughts on how brands should approach the customer journey with a personal touch… Firstly, I’m going to share with you a really great [...]
Say YES to Social media!
July 3, 2012 – 2:00 pm
We LOVE social media in the uber office and find it’s fab for business… So if you’re not already taking an active approach to Facebook, twitter, pinterest and LinkedIn, here are our top ten tips as to why you should… 66% of adults are connected to at least one social media platforms – (that’s a lot of potential [...]
uber attends glitzy awards
June 19, 2012 – 12:24 pm
Last week Sarah and I travelled to the Grosvenor House Hotel to attend the inaugural Loyalty Awards organised by the Loyalty Magazine and meet with representatives from across the industry. It was a fab evening and great to see a number of brands really leading the way in crm & customer loyalty activity. We spoke [...]
uber uses loyalty marketing and
