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Tag Archives: research


So we revealed the secret behind CODE Beautiful not so long ago…. …well since then we’re super excited to announce that the packaging, designed by uber has won an award already! CODE Beautiful VLM was awarded a Highly Commended Award given by Starpack in the retail category. It’s so rewarding to see such a […]

be inspired has launched… be inspired, be treated

We’ve worked super hard over the past four months developing a unique loyalty programme for Bents, the loyalty programme is called ‘be inspired’ it’s proposition; be inspired, be treated, be part of our community. Leading edge in terms of loyalty was our goal… So we started out with a customer research project in May to […]

How well do you really know your customers?

we all think that we know our audience pretty well and you know what we probably do, but there isn’t a piece of research work I’ve done over the last 16 years that hasn’t brought out a little gem, that piece of insight into a consumers mind, heart and their propensity to allow brands to […]

Loyalty…Think Global

In a world that’s getting smaller rapidly, and companies exporting their goods overseas to drive revenue, these brands now need to think globally about their loyalty activity and give customers what they want around the world. The fundamentals of customer loyalty do not change whether you’re in the UK or the Middle East. But what […]

uber goes to Great Lengths!

Lovely to catch up with the Great Lengths team as always, reviewing the past few months’ campaigns and planning for the next! We carried out a research project recently to fully understand what salons and stylists wanted from Great Lengths and it’s loyalty programme, the Inner Circle. It’s been almost two years since we did […]

Get rewarding – what do customers actually want?

As part of any loyalty activity, rewarding your customers features heavily, but how do you make sure you’re giving customers what they want and keep them coming back for more? Have you asked them? Do your research in the initial stages of implementing your loyalty programme and get to know your customer and what they […]

It’s all about building trust…

Like any relationship, your relationship with your customer is all about building trust and in loyalty trust plays a huge factor. According to the Oxford Dictionary, trust is the “Firm belief in the reliability, truth, or ability of someone or something”– that something is your brand! Trust needs to be built in order to harness […]

Listen to your customer to grow your business…

We constantly urge brands to listen and understand their customer and use this information to grow their business and our customer feedback service does just that; saving your business time and money! We find brands often convince themselves that they know what their customers or clients want…but in reality, this is not the case. When was the […]

Do luxury brands miss out online?

Drapers is an uber favourite, so when they wrote about one of our areas of expertise, the luxury sector, our ears pricked up! As has been highly reported, luxury brands are the one area to have been immune to the recession, but Drapers asked does it miss out when it comes to competing online? On […]

Can you afford not to do your research?

How well do you know your customer? When was the last time you spoke to them and asked them what they love (and don’t love) about your brand? It’s very easy to convince yourself that you intuitively know your customers’ likes and dislikes…but have you ever actually asked them? We can’t tell you how important […]