uber gets to grips with your brand, applying it to your loyalty program so that it has a strong, distinctive identity of its own
To create a successful loyalty program, you need to get the basics right. uber always start by using brand, customer and sector research to produce a firm proposition upon which the whole loyalty strategy rests.
It's really important that this proposition communicates aspiration value for the program - you're creating a VIP community in which your customers need to feel integrated and involved. There needs to be a sense of pride for customers in being a member...and this will send the program viral!
uber are committed to applying the identity of your programme across all touch points: we're happy to brief your internal design team or agency for visual look and feel or have a team of experienced designers that we work with.
