July 4, 2011 - My Beautiful Year: and the winner is...
COLLIN RESULTIME salons up and down the UK were on the edge of their seats recently as they anxiously awaited the winners of uber’s fab consumer competition, My Beautiful Year, to be announced.
When uber were first engaged by stunning French skincare brand, COLLIN RESULTIME, one of the main areas that they wanted to develop was in the acquisition of consumer data – ‘We wanted to be in a position where we’d know a little bit more about the end customers of our brand’ explains Kirsti Shuba, MD of COLLIN RESULTIME. ‘That way, we’d be able to contact these individuals directly, telling them all about great new products and upcoming promotions’.
uber developed the proposition for My Beautiful Year, asking COLLIN RESULTIME customers to provide their details to be within a chance of winning a totally indulgent year full of amazing experiences. The drivers of data acquisition were the salons themselves, so they were incentivised too: the salon to collect the most customer data is to be treated to an all expenses paid staff night out.
uber MD, Sarah Cross, says: ‘I want to say a huge congrats to Libbie Hammond, our My Beautiful Year winner – I’m super jealous of the extravagant year we’ve got lined up for you...and not forgetting a big thumbs up to Glen and the team at Beauty Inc who will shortly be enjoying their staff night out. It’s important to remember that all COLLIN RESULTIME salons are winners – we’ll be using all of this great data to keep clients in the loop, educating and driving them into salon more regularly to increase revenue!’