February 1, 2010 - The Children’s Mutual – A CRM Strategy
uber helps The Children’s Mutual develop a brand club for their customers.
uber has been commissioned by The Children’s Mutual to design a ‘brand club’ for parents and children - a club that provides useful tools, exclusive offers and guides to help assist customers in everyday life.
A leading Child Trust Fund provider, The Children’s Mutual specialises exclusively in family-focused finance products and is now the choice of 1 in 4 parents for their child's Child Trust Fund with over 700,000 Child Trust Fund accounts. The organisation aims to help parents, grandparents, family and friends realise their children’s potential.
uber MD, Sarah Cross says: “We are delighted with being awarded the brief. The ‘brand club’ will be exclusively for The Children’s Mutual’s customers and will provide regular personalised communication in the form of information, tips, and exclusive offers.
“The Children’s Mutual wants to stand out from other children’s saving and investment providers and be there as a helping hand for families throughout their children growing up. They understand the difficulties and rewards of family life and aim through the ‘brand club’ to offer help to fulfil their children’s dreams as well as offering ways in which families can have fun and spend more time together.”
The Children’s Mutual Brand Manager, says: “The team at uber really impressed us with their innovative approach to building customer loyalty. We are excited to be working with uber to develop relationships with our customers and add value to our proposition, ultimately helping families secure their children’s futures.”
