May 16, 2011 - uber fashion-focus
The uber team have had a busy few months after uber was engaged by 2 high-profile fashion retailers.
Keen to get the ball rolling on developing their brand new customer loyalty schemes, the two fashion labels were super-impressed with uber’s innovative and edgy approach to customer loyalty and asked them to kick off a review and recommendation project.
After undertaking extensive competitor research, uber used the insight gained in combination with expertise in loyalty strategy, best practice and the dos and don’ts of customer relationship management (CRM) to recommend the overall structure for the customer loyalty programme for each brand. Competitor information and extensive research into the brands themselves were also critical in uber devising a full, exciting proposition and identity for each programme – the aim being to create some of the world’s best customer loyalty programmes.
Supporting this overall identity, uber was also challenged to devise program reward and gifting plans which would be internationally applicable as well as communications planning to ensure that relevant, timely and personalised information was recommended to guarantee customer engagement and customer retention.
In terms of the technical brief, uber produced recommendations to include up-to-the-minute, trendy technology initiatives within both programmes. This was supplemented by uber’s knowledge of the best ways to capture transactions and using and storing data effectively.
uber MD Sarah Cross said ‘What an exciting few months for uber! We’ve had a fab time getting to grips with these projects and we can’t wait to get stuck into the implementation stage. We’ve already made some good progress on ideas for the structure for the scheme and some really quirky program rewards. The names of the brands are a closely guarded secret at the moment...but watch this space!’