June 15, 2011 - uber launch beautiful Color Therapy make-up
As part of ongoing work with chic Italian skincare brand RVB, uber have recently supported the launch of technically beautiful make-up line, Color Therapy.
uber have focused on acquisition of new salons and stockists for the fabulous line, designed especially for use by professional therapists. uber kicked off work on this new brand by reviewing all existing international marketing collateral, refreshing and refocusing print advertisements to more directly appeal to the UK market.
Once the proposition and identity had been established, uber set about producing sales presentations for delivery by the team of Area Managers, as well as undertaking an e-CRM campaign, writing copy to exploit cross-sell opportunities within the existing RVB customer base.
uber MD, Sarah Cross says ‘What a fab make-up range – I now can’t go out without the Volume Mascara! It’s been really exciting to work on the launch of Color Therapy into the UK – many salons have immediately been super-engaged in the products and have been really enthusiastic about the opportunity to get their clients re-energised about their salon with a diversified offering.’
‘If a salon has an active base of clients, it’s got to make good business sense for them to provide their clients with make-up rather than them visiting their local department store or shopping online’
