August 8, 2011 - uber third birthday
Specialist customer loyalty and CRM (customer relationship management) consultancy, uber are three years old this month and we’re not short of reasons to celebrate!
Founded in 2008, uber have ridden out the doom and gloom of the recession by working with a wide variety of companies from many different sectors who all appreciate that, when times are tough, it’s even more important to focus on retaining your customers.
‘Your customers are your most precious assets’ explains uber MD, Sarah Cross ‘Looking after them means keeping them for longer. Over the past three years, the uber team have worked with companies that have seen our value in the fact that it is five times cheaper to retain existing customers than to acquire new ones’
uber has operated profitably, successfully growing revenue year-on-year throughout its first three years of operation.
‘I think the reason for our success is that we really do ‘lead the way’ in loyalty. We’re not about producing ‘me-too’ programmes that are restricted by a dull points-based model or old school technology – we dare to be different to produce strategy that’s totally bespoke for each and every client, allowing the strategy to drive the technology, not the other way around’ explains Sarah.
Although we work with companies in sectors as diverse as financial services and human resources, uber’s core business is within fashion retail, hair & beauty and luxury brands.
Sarah continues ‘We’ve had a particularly exciting time over the last 12 months, working with brands that we love – the exact details are a closely guarded secret but we’ve recently undertaken review and recommendation projects for one national and one international fashion retailer, so watch this space for news on implementation of their innovative loyalty programmes!’
As part of their third birthday celebrations this August, the uber team will be surprising a few of their friends with a random act of kindness...so if you’re one of our nearest and dearest, look out for a special treat heading your way!
