October 17, 2011 - uber urges Salon International crowd: ‘dare to be different’
The uber team have had a busy weekend after MD Sarah Cross was invited to speak on the holy grail of customer loyalty at the biggest event in the hairdressing calendar – Salon International.
In front of a group of over 100 salon owners, hairdressing manufacturers and stylists (not bad for 10am on a Sunday!), Sarah was on hand to spread the customer loyalty love, advising her audience to ‘get personal’ with their salon marketing to really ‘wow’ clients.
Sarah spoke about uber’s tried and tested model for salon loyalty, guaranteed to get clients more engaged, boosting revenue. Sarah commented: ‘For salons that are looking to increase their bottom line and further enhance their reputation, it’s really important that they’re using data to communicate personally with customer groups. Adding program rewards to the mix is guaranteed to drive customer retention, visit frequency and spend’.
Sarah recommended that salons implement a different kind of loyalty scheme, one that really works for the salon owner, stylist and client and recommended uber’s latest product, ‘uber loyal: essential’ as an excellent tool to implement a revenue-driving programme in-house.
Small Businesses looking to implement a big brand loyalty programme at an affordable price can find out more details on uber loyal: essential by clicking here.