Third party relationships are a great way to generate feel good factor for your customers and keep your business forefront of mind, even when they're not interacting with you
uber uses affiliation marketing within customer loyalty programs to boost customer engagement. Forming partnerships with brands which have a high degree of synergy with your own means that you can offer customers benefits and discounts which are super-relevent to them.
By tapping into their social and lifestyle circles, uber can use a network of established partnerships to offer your customers a little bit extra from brands that they love.
