Are you a customer-centric business? Can you afford not to be? uber will ensure that you put the customer at the heart of all business decisions
It's very easy to convince yourself that you intuitively know your customers' likes and dislikes...but have you ever actually asked them?
In an austere climate, customers use their lighter wallets to buy into brands and products with which they can relate to the most - if they're in your target market, you need to make sure that this is yours!
uber undertake bespoke customer research projects to meet your objectives: from specific customer loyalty research to more general market research and feedback about what your customers love about your brand and what they’d like to see improved, we’ll come up with the perfect research proposition for you.
You might like to find out what your customers think about a new brand you’d like to introduce to your product or service portfolio...or you might be keen to find out your customers thoughts about the way your store is laid out? Perhaps you’ve got the idea of introducing a loyalty program in-mind, but you’re not sure how to make it the most engaging for your customers whilst also meeting your business objectives.
Using research methods including focus groups, face to face, telephone interviews and online surveys, we'll get inside the hearts and minds of your consumers, whatever your budget...
Online Surveys
Online customer surveys are a great way of getting a top-level view of the thoughts and feelings of your consumers around a particular issue or initiative. By utilising multiple choice questions, they’re perfect for generating strong statistics and gauging customer trends. They’re also quick and easy for your customers to complete, guaranteeing that you capture a representative sample of your audience. uber will ensure that you’re asking your customers the right questions in the right way to ensure valid, reliable results on which to base your forthcoming business decisions...and we’ll also ‘make-sense’ of the results for you, providing you with a clear and comprehensive report.
Focus Groups
Focus Groups are the perfect complement to an online survey. By having a face-to-face discussion with a representative sample of your customers, lots of context can be provided to the more stat-led results of a survey. Focus Groups really allow you to get ‘under-the-skin’ of why customers might think or act in a certain way. This research method can be used to really probe how key customer segments might react to various initiatives that you’re looking to introduce. The best focus groups are run by experienced moderators to ensure that the most information and feedback possible is gleamed from the various customer groups in attendance.
Interviews
Individual interviews are a great method of market research to capture in depth customer feedback on a particular issue. Telephone interviews tend to be more cost effective, but these can also be performed face-to-face.
uber can help to identify which consumers might be the best ones to talk to in order to ensure representation of key audiences...and are also well-versed in getting ‘on a level’ with the customers of lots of different brands to make sure that honest, reliable feedback is captured.
Get in touch with us and tell us what you’d like to look into, and we’ll come up with a detailed customer research proposition. For more information, take a look at how we carried out a comprehensive research project for Merseytravel, how we gave Great Lengths a better understanding of their customers and how we carried out customer research review & competitor research for Republic to recommend a unique loyalty program.
