Armitage's Garden Centres - bespoke loyalty programme & CRM project

Armitage’s is an award-winning, GCA-certified garden centre chain stocking a huge range of products from plants and gardening tools to gifts and home ware, as well as a contemporary café offering, serving a delicious array of home-cooked food. With 2 sites across Huddersfield, Armitage’s is focused upon growth and innovation within their industry.

Armitage’s approached uber with a wide brief:

- To devise an over-arching customer loyalty strategy
- To use all the data they have to drive revenue on a more personalised level
- To understand the customer’s relationship with Armitage’s and maximise its value.
- To develop a refer a friend programme
- To identify visit and spend frequency per customer
- To segment customers in order to spend budget more effectively
- To recommend and implement a CRM database

How do I improve customer loyalty and business retention?
How do I measure customer retention and our customer
loyalty programme?
Where do I start with our customer loyalty and retention strategy?
How do I create customer loyalty?
What type of loyalty programme should we have?
Where can I find fresh and innovative marketing ideas?

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