COLLIN RESULTIME - Loyalty Marketing Strategy & CRM

Collin is a leading, international, result-driven skincare brand offering a complete salon treatment range and homecare line. With over 400 dedicated salons in the UK, offering high performance treatments where science meets luxury, Collin is constantly innovating, creating products which visibly correct the skin in both the short and long term.

Their Objectives:

Having recently re-launched and rebranded, to drive customer retention and acquisition within the UK market:

- To acquire new stockists across the UK

- To retain existing stockist across the UK

- To increase average spend across stockists

- To begin to collect consumer data and use this effectively

- To support salons by driving consumers into salon

How do I improve customer loyalty and business retention?
How do I measure customer retention and our customer
loyalty programme?
Where do I start with our customer loyalty and retention strategy?
How do I create customer loyalty?
What type of loyalty programme should we have?
Where can I find fresh and innovative marketing ideas?

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