Diesel - CRM Strategy, Enhance Loyalty Programme, Staff Engagement

Diesel is a cool brand and leading pioneer in denim and casual fashion. In recent years, whilst always being faithful to its roots, Diesel has evolved into premium casual wear.

Diesel’s overall project objectives are to:

- Improve and manage loyalty programme member communication

- Create an overall CRM strategy

- Improve logistics and technical processes

- Involve relevant HQ departments and facilitate store communication

- Increase member numbers and engagement levels

- Increase member spend

- Improve store staff engagement with the programme

How do I improve customer loyalty and business retention?
How do I measure customer retention and our customer
loyalty programme?
Where do I start with our customer loyalty and retention strategy?
How do I create customer loyalty?
What type of loyalty programme should we have?
Where can I find fresh and innovative marketing ideas?

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