Easydry - CRM, Engaging Customers

Easydry eco-towels are endorsed by leading salon brands as the biggest thing to happen to hairdressing since straighteners.  Providing an exclusive client experience that's personal, high quality and hygienic; it's a fresh alternative to the reusable towel. At 25% more cost effective and impressive environmental benefits, Easydry towels are creating a real buzz across the industry.

Their Objectives:

With ongoing international expansion, Easydry were keen to expand and strengthen their position within the UK market by driving customer acquisition and retention

uber were engaged to deliver an E-CRM campaign in order to raise awareness of the Easydry brand in the UK marketplace and to drive  current and potential stockists to the Easydry website and to the Easydry stand at national hairdressing trade show, Salon International.