ghd - created and implemented CRM and loyalty strategy

ghd gained cool brand status: launched back in 2001, the now iconic styling irons were so effective that they became an immediate success and initiated a cult following. Now a truly international brand.

ghd established the following objectives:

- Develop an exclusive customer loyalty programme
- Educate on product offering & cross sell against the hero product
- Cleansing existing data and capturing new data
- Store consumer data in a robust database
- Segmenting to allow timely, personalised comms
- Maximise life-time value of customers

How do I improve customer loyalty and business retention?
How do I measure customer retention and our customer
loyalty programme?
Where do I start with our customer loyalty and retention strategy?
How do I create customer loyalty?
What type of loyalty programme should we have?
Where can I find fresh and innovative marketing ideas?

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