Great Lengths - Getting to know the customer - phase 1
Great Lengths is a market leader in the competitive UK hair extension market. Exclusively supplying professionally applied, pre-bonded 100% human hair extensions which are ethically sourced, Great Lengths hair extensions have been enjoyed by the world’s most stylish women for over 20 years.
Their Objectives:
To undertake a research project in order to...
- Form part of the direction for the 3 year business planning project
- Justify engagement plans with stylists for tactical and CRM campaigns
- Provide direction towards Marketing, CRM and education tactics
- Provide direction on the most effective way to communicate with stylists to influence behaviour
