uber - be different

Great Lengths - Getting to know the customer - phase 1

 

Great Lengths is a market leader in the competitive UK hair extension market.  Exclusively supplying professionally applied, pre-bonded 100% human hair extensions which are ethically sourced, Great Lengths hair extensions have been enjoyed by the world’s most stylish women for over 20 years.

Their Objectives:

To undertake a research project in order to...

- Form part of the direction for the 3 year business planning project

- Justify engagement plans with stylists for tactical and CRM campaigns

- Provide direction towards Marketing, CRM and education tactics

- Provide direction on the most effective way to communicate with stylists to influence behaviour

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