Home House - CRM Strategy, Loyalty Programme & Training

Located across three Georgian town houses in London’s Portman Square, Home House Private Members’ Club is unique; bringing together people from all cultures in a vibrant melting pot where members come to meet friends, do business and relax

The brief from Home House was open – uber was tasked with developing CRM strategy to improve customer retention and drive customer acquisition, as well as managing a systems review and putting a data plan in place. In order to achieve this, the following objectives were established:

- To create value around the membership card to drive retention.
- To improve sophistication of potential campaigns by tracking visit times, frequency and spend.
- To lead the technology project in consolidating and using a deluge of data collected through existing POS systems.

How do I improve customer loyalty and business retention?
How do I measure customer retention and our customer
loyalty programme?
Where do I start with our customer loyalty and retention strategy?
How do I create customer loyalty?
What type of loyalty programme should we have?
Where can I find fresh and innovative marketing ideas?

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