Merseytravel - Customer Loyalty & Rewards Strategy

Dedicated to promoting the interests of all Merseyside's travelling public, Merseytravel has a diverse customer base with very different wants and needs when it comes to their use of the trains, buses and ferries across the country.

With a brand new Smartcard system in development, Merseytravel needed a strategy for customer engagement in Walrus, their key main objectives are to:

- Track spend and useage by incentivising and rewarding customer use of the Smartcard

- Use data to drive customer engagement and customer retention within different segments

- Bring to life the quirky, Walrus brand through relevent, personalised, engaging customer rewards

How do I improve customer loyalty and business retention?
How do I measure customer retention and our customer
loyalty programme?
Where do I start with our customer loyalty and retention strategy?
How do I create customer loyalty?
What type of loyalty programme should we have?
Where can I find fresh and innovative marketing ideas?

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