MWL - Brand Refresh, Marketing Strategy & Sales Process

mwl is a successful, independent one stop shop for all aspects of IT including consultancy, infrastructure, applications and support. 

Their Objectives:

- To raise their profile in North Wales and the North West of England

- To develop processes, procedures and tools for outbound business development & communications

- To increase the percentage of their business that comes from the corporate private sector within a year

- To cross sell more effectively to existing customers

- To improve internal communications