Republic - Customer loyalty strategy

Republic is a true success story. Having started life trading from a single store in Leeds as a men's demin retailer in 1986, Republic is now considered as one of the pre-eminent British multi-branded retailers with 115 stores nationwide and half a million people through the doors each week.

Republic engaged uber to recommend a unique loyalty program that would position them as a tier one fashion retailer. Their main objectives were to:

- Track visit frequency and spend patterns in store and online

- Collect data and use to drive visit frequency, spend and customer retention

- Bring to life 'Your Rules, Your Republic' through the loyalty scheme

How do I improve customer loyalty and business retention?
How do I measure customer retention and our customer
loyalty programme?
Where do I start with our customer loyalty and retention strategy?
How do I create customer loyalty?
What type of loyalty programme should we have?
Where can I find fresh and innovative marketing ideas?

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