RVB - Loyalty Marketing Strategy

RVB is a luxurious, Italian skincare brand carrying a comprehensive array of products and treatments from the biotechnical to the purely natural and holistic. RVB are dedicated to their professional beauty centre partners, working together to provide clients with products and treatments which produce exceptional results: the definitive answer to beauty.

Their Objectives:

Having recently acquired RVB, Fraser Muir’s objectives were around growing the brand within the UK market:

- To acquire new UK salons and stockists
- To retain existing UK salons and stockists
- To develop communications to engage with stockists, increasing average spend
- To collect end consumer data and use this effectively
- To support salons by driving consumers into salon

How do I improve customer loyalty and business retention?
How do I measure customer retention and our customer
loyalty programme?
Where do I start with our customer loyalty and retention strategy?
How do I create customer loyalty?
What type of loyalty programme should we have?
Where can I find fresh and innovative marketing ideas?

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