The Childrens Mutual - Loyalty Programme, CRM Strategy

The Children’s Mutual specialise in savings and investment for children. With over 125 years experience they are currently the market leaders, with 1 in 4 parents actively opening Child Trust Funds with them.

uber were appointed to design, develop and deliver a customer loyalty and CRM programme for The Children’s Mutual.

Through this strategy, TCM wished to achieve a number of objectives:

- Drive data collection
- Build a mutually beneficial, ‘lifestyle’ relationship with customers
- Positively influence consumer behaviour such as referring friends and switching to direct debit
- Create a strong differentiator against competitors, reducing churn and aiding customer retention
- Acquire new consumers in the form of family, friends and direct debit contributories
- Build understanding of investment motivation.

How do I improve customer loyalty and business retention?
How do I measure customer retention and our customer
loyalty programme?
Where do I start with our customer loyalty and retention strategy?
How do I create customer loyalty?
What type of loyalty programme should we have?
Where can I find fresh and innovative marketing ideas?

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