We all think that we know our audience pretty well and you know what we probably do, but there isn’t a piece of research work I’ve done over the last 16 years that hasn’t brought out a little gem, that piece of insight into a consumers mind, heart and their propensity to allow brands to get that little bit closer to them...Read More
In a world that’s getting smaller rapidly, and companies exporting their goods overseas to drive revenue, these brands now need to think globally about their loyalty activity and give customers what they want around the world.Read More
Communications will make or break your loyalty programme. Your tone and approach needs to be appropriate when speaking to your customers to keep them interested, engaged and excited. Here are some top uber tips to communicating successfully…Read More
The start of 2015 will bring lots of new exciting things for our businesses, this time of the year we’re all either still planning or getting budgets signed off… One thing that really should be part of any businesses core strategy is ENGAGEMENTRead More
Over the past 17 years I have helped businesses grow, develop and flourish. It’s often hard to see the wood from the trees in day to day business; someone viewing your business from the outside can bring clarity to the business and give you a genuine and honest view.Read More
I’ve always been interested in the psychology of people and the power of our own state of mind to achieve success in our business and personal lives. I set my first business up before I was 30 and getting the confidence to leave a highly paid job in the corporate world took immense personal belief, after taking this leap of faith in myself, I knew that a lot of my success came from my own inner belief…Read More
You’ve got an operational board and management team that have clearly defined roles and are driving the business forward… so why would you need a Non Executive Director (NED)?
Well, the role of a non-executive director has a few key elements to it, and importantly it brings an independent fresh perspective, often with a wide network of contacts and a broad experience backgroundRead More
We are all about the customer and are continually carrying out customer research on behalf of ourselves or our clients so we know what customers like…and don’t like!
For this reason, we know how much your customers want you to get personal with them and offer them relevant treats and rewards in your loyalty programmeRead More
Emma is the Queen of Organisation in the uber office and the lady behind all our systems and processes. Here are her top tips on how to make sure your loyalty programme is a success by keeping an eye on the details…Read More
Like any relationship, your relationship with your customer is all about building trust and in loyalty trust plays a huge factor.
According to the Oxford Dictionary, trust is the “Firm belief in the reliability, truth, or ability of someone or something”– that something is your brand!Read More
A loyalty programme will live or die by your staff, so brands need to remember that the success of any loyalty activity does not stop with the marketing department.
No loyalty programme can be run by one person alone and for any loyalty activity to succeed it needs the buy in from each and every department in the business.Read More
We live in a super accessible world with smart phones, tablet computers and laptops, permanently attached to most people! For this reason, it has never been more important that your loyalty activity is reaching all these touch points.Read More