Sanity check your business strategy and loyalty marketing plans

Sanity check your business strategy and loyalty marketing plans

The start of 2015 will bring lots of new exciting things for our businesses, this time of the year we’re all either still planning or getting budgets signed off… One thing that really should be part of any businesses core strategy is ENGAGEMENT

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Loyalty is a team effort!

Loyalty is a team effort!

A loyalty programme will live or die by your staff, so brands need to remember that the success of any loyalty activity does not stop with the marketing department.

No loyalty programme can be run by one person alone and for any loyalty activity to succeed it needs the buy in from each and every department in the business.

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